A press release example crititiqued by former TV news anchor and radio talk show host George McKenzie. This press release was designed to promote a new book and a product rollout.
press-release-example.html
In the last few years, there's been a big change in the role press releases play in generating publicity and free advertising for business owners. The online press release is the new wave, and if you want to ride that wave, there are some important things you need to understand.
online-press-release.html
You can find places that will distribute your press release for free. But so they work? And do they work well enough to be worth your time?
online-press-release-cost.html
Every press release you send out is scrutinized in five ways by the person who receives it--and it happens in just seconds.
press-release-tests.html
Today, many press releases are distributed online, and the rules for writing a press release for oneline distribution are covered elsewhere on this site. But there's still value in sending a press release the old fashioned way--by mail. Here's an outline to follow if that's what you decide to do.
writing-a-press-release.html