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  • Every press release you send out is scrutinized in five ways by the person who receives it--and it happens in just seconds.
    press-release-tests.html

  • contact_us.html

  • A resource page offering linksto experts who can give guidance and advice on writing a press release.
    press-release-experts.html

  • Press release information, tips, tools and ideas any small business owner can use to get free publicity or inexpensive promotion and advertising.
    index.html

  • The journalism schools teach a formula for writing a press release, but some of the most successful press releases don't follow the formula. Almost all good press releases, however, contain certain common--and extremely important--elements. They're spelled out in this article.
    how-to-write-a-press-release.html

  • Offers resources to help you write and distribute a press release.
    online-bookstore.html

  • In the last few years, there's been a big change in the role press releases play in generating publicity and free advertising for business owners. The online press release is the new wave, and if you want to ride that wave, there are some important things you need to understand.
    online-press-release.html

  • You can find places that will distribute your press release for free. But so they work? And do they work well enough to be worth your time?
    online-press-release-cost.html

  • Tips and resources related to press release distribution.
    press-release-distribution.html

  • A press release example crititiqued by former TV news anchor and radio talk show host George McKenzie. This press release was designed to promote a new book and a product rollout.
    press-release-example.html

  • privacy_statement.html

  • This is a press release sample for the product release of an athletic shoe.
    sample-press-release-climacool.html

  • This offers a sample press release that could be used to promote a book or author, plus a critique.
    sample-press-release-promoting-a-book-or-author.html

  • redirect
    blog.html

  • This article contains another sample press release and a critique by former TV news anchor and radio talk show host George McKenzie. The press release promotes a product rollout--and does a very good job of it.
    sample-press-release.html

  • sitemap-page-order.html

  • Today, many press releases are distributed online, and the rules for writing a press release for oneline distribution are covered elsewhere on this site. But there's still value in sending a press release the old fashioned way--by mail. Here's an outline to follow if that's what you decide to do.
    writing-a-press-release.html