Sample Press Release

Promoting a Book
or an Author 
 

30 Love Life Secrets  

Healthy, Wealthy, and Wise
Mr. George McKenzie, Host 
FOR IMMEDIATE RELEASE Interview/Feature Opportunity
Date
Contact details

Can we interest you in a feature story?
Ori Hofmekler is available for interview  

30 Major Diet Secrets for a Successful Love Life
 

Bestselling diet and lifestyle expert reveals what you absolutely should and shouldn’t do to boost your sex drive and enhance performance... 

Is your love life bedeviled by failing stamina, low sexual desire, dysfunction, apathy or ill health? Are there changes you can make that would immediately improve your sexual energy and zest for life?

Leading diet and lifestyle expert Ori Hofmekler, author of the breakthrough bestseller, The Warrior Diet, has devoted his life to researching practical ways to enhance our physical magnetism and therefore our love-life. His conclusions often fly in the face of conventional health wisdom but are backed by solid research and extensive experience. Ask Hofmekler:

• What vegetarians can do to rescue their sinking love ship
• Why sexual athletes like to stay hungry during the day
• Why a strong cuppa Joe can be a lover’s best friend
• What aphrodisiacs really turn us on and why
• Why low fat and low carb diets can devastate your sexual energy
• Why too much exercise can spell death in the bedroom
• Why, yes, eating meat can make you a better lover

The complete text of Ori Hofmekler’s 30 Major Diet Secrets for a Successful Love Life is available to read or download for free on the articles section of the Dragon Door Publications website: www.dragondoor.com  On request, we will also fax/email you a copy of the article or a review copy of The Warrior Diet.

“I believe The Warrior Diet will create a revolution in people’s lives…with a clearly defined diet that I find to be as effective for women as for men.” – Harvey Diamond, author of the world’s all-time bestselling diet book, Fit For Life.

Ori Hofmekler is the bestselling author of The Warrior Diet. Hofmekler was founder, editor, and publisher of the fitness magazine Mind & Muscle Power. He was a monthly columnist for a national magazine for 17 years and the Health Editor from 1998-2000.

Call to arrange for an interview with Ori Hofmeckler. Contact (name & details)

Press Release Critique 

Instant Eyeball Test: One page. No large logos or graphics. There’s a big (and effective) headline/sub-headline, bold print and an appropriate amount of white space. Bullet point questions included. Contact information is complete and clearly visible.

It’s easy to figure out in seconds what this news release is all about. It passes the instant eyeball test with no problem.

Headline Test: Two automatic attention-getters in the headline: “diet” and “love life.” Lots of audience potential there.

Sub-headline is just as strong : “boost sex drive and enhance performance.”

Newsworthiness Test: As mentioned above, the potential audience for this kind of information is, well, just about everyone. So it’s newsworthy.

Body: Starts by posing a question, which tends to be an effective opener. Even if the MDM isn’t afflicted with the following problems, plenty of people in the potential audience probably are.

“Is your love life bedeviled by failing stamina, low sexual desire, dysfunction, apathy or ill health? Are there changes you can make that would immediately improve your sexual energy and zest for life?”

The second paragraph includes the overused word “breakthrough,” but otherwise does a good job describing why the author is newsworthy.

It also mentions that his conclusions “fly in the face of conventional health wisdom…” Remember that debunking a myth or disputing widely-accepted thinking almost always has audience appeal.

Suggested questions follow in bold. They’re intended to arouse (no pun intended) curiosity, and they do.

There’s also a quote from author Harvey Diamond near the end of the page. It identifies Diamond as author of the all-time best selling diet and fitness book “Fit For Life.” The quote adds credibility, which is reinforced by the short biographical paragraph that follows.

The release ends with a call to action (in bold print) and repeats the necessary contact information:

Call to arrange for an interview with Ori Hofmeckler. Contact (name & details)

Medium Matching: Works as a “one size fits all” release, but is especially suited to radio/TV talk shows.

Perspective: Written with both the audience and the MDM in mind.

Miscellaneous: Wisely offers a download/fax/email copy.

The complete text of Ori Hofmekler’s 30 Major Diet Secrets for a Successful Love Life is available to read or download for free on the articles section of the Dragon Door Publications website: www.dragondoor.com  On request, we will also fax/email you a copy of the article or a review copy of The Warrior Diet.

The release has given MDMs/reporters plenty of material for an interview, so there’s no use cluttering up their desk with hard copy. As I mentioned in Start Spreading The News, a lot of books that are sent out en masse to MDMs/reporters wind upon eBay without ever being opened. These folks are wise to spare themselves (and their client) the expense.