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The Online Press
Release
A Case Study: Costs and Results
By George McKenzie
Former TV News Anchor and Radio Talk Show
Host
We've all
heard that "free advice is worth what you pay for it..."
Shakespeare put it a little more eloquently in King Lear, when
the aging monarch admonished his daughter Cordelia, "Nothing
shall come of nothing..."
And when it comes to free press release distribution, I now
know from first hand personal experience that "you get what you
pay for."
But the good news is, you don't have to pay much. In fact,
compared to the return you get, your cash outlay is extremely
well spent.
Here's what I'm talking about.
Last March I did some free press release distribution through
PRWeb.com
Now, PRWeb
tracks results. You can find statistics on how many people
actually accessed your press release, opened the link,
printed it out, forwarded it to someone else, etc.
I was pleased with numbers. The link to the release was opened
4780 times.
Pretty good, huh?
But wait!...as they like to say in all those infomercials you
watch when you have insomnia.
I submitted a similar release Tuesday morning, August 23rd. I
paid $80 for it.
By Sunday morning, August 28, the release had been
"accessed" 44,783 times.
Plus, when
you searched for the word "publicity" on Yahoo News, links to
my press release ranked number two *and* number
three.
In other
words, for 80 bucks I got a chance to tell more than 45,000
people about the my website.
Plus, think
about all the one way, incoming links I got that will help
raise my search engine ranking.
Not a bad
return on my investment, wouldn't you say?
All things
considered, it's a whole lot of bang for 80
bucks.
But there's
another proverb that you've undoubtedly heard, and it applies
to online press release distribution.
"To make
money, you have to spend money."
As much as
I hate to admit it, I guess it's true
sometimes.
But here's
the good news.
When it
comes to reaping the free publicity an online press release can
bring...
A little
money goes a long, long way. And you get a lot more than you
pay for.
Browse other websites releated to press releases by
filling in the search box below
Quickly attract radio, TV, newspaper and Internet publicity
that creates more traffic, more prospects, more sales and more
profits in less time at little or no
cost...
A guide to free (or extremely cost effective)
advertising and publicity on TV, radio, and in the
newspaper.
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