Don't Waste Your Time Sending Out a Press Release Until You've Read This Short
Message
Most press releases get
dumped in the trash or deleted
less than 5 seconds after they're opened.
Don't let yours be one of them.
Does this sound like you?
-
You've tried writing and sending out press releases before and all of them have failed
to get the attention of the media?
-
You're confused and uncertain about exactly the media want to see in a press
release?
-
You're discouraged seeing competitors getting free publicity in newspapers and
magazines, and on radio and TV -- without having to pay a dime for it?
-
You're annoyed because it seems you have to have a "brother-in-law in the business"
before you can really get publicity?
99 percent of all press releases never get more than a
glance from a journalist before they get ignored and discarded.
The reason: most TV stations, radio stations and newspapers get dozens or even hundreds
of them a day. Those are just the ones that come by "snail mail." As many, if not more, arrive
electronically.
The people who make decisions about which press releases result in coverage, and which
get deleted or tossed in the "circular file" just dont have time to read them.
If you can't grab a media decision maker's attention in
2-3 seconds with a great headline that promises an interesting story, you've
wasted your time--and theirs.
Whether you're promoting a website, book, event, business, service or even
yourself, here's an information-packed website that can help.

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